Persist and thrive: building
sustainable agribusiness in Africa

Harm Voortman

Impact Architect

Maliyabo De kwaasteniet

Performance Lead

We're here to support entrepreneurs, investors, and executives in creating sustainable agribusiness in Africa. Our background in managing factories, working alongside smallholder farmers, and unlocking market opportunities makes us a great fit for businesses aiming to make a real difference. Understanding both the hurdles and possibilities in Africa is what we do best.

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    Why choose us?

    We don’t just consult; we’ve lived it, making our insights, advice and strategies profoundly effective. Our journey in Africa’s agribusiness landscape spans over fifteen years, where we’ve worn the hats of CEO, COO, and CFO, navigating complex markets and operational challenges. This experience allows us to offer unparalleled support in business strategy, operations, and organizational development under tough conditions. We excel in guiding businesses through growth, enhancing governance, and executing operational turnarounds, leveraging our deep understanding of Africa’s unique challenges and opportunities. Our approach is tailored, hands-on, and rooted in a commitment to a thriving African agribusiness landscape.

    “I know Harm and Maliyabo as two business development professionals who speak the language of the factory, the entrepreneur and the financier. This experience is quite unique in this sector and very valuable to have on board”

    Koert JansenManaging Director, Incluvest Management Services BV

    “A dynamic duo that combine inspirational leadership, people skills and exceptional industry experience to add value to forward-looking businesses to be at the cutting edge in their fields of endeavour”

    Daniel K.B. InkoomProfessor of Planning, Kwame Nkrumah University of Science and Technology Kumasi, Ghana

    “Harm and Mali, you have been and will continue to be an inspiration for other cashew processors in Africa including Cajou Espoir, and your impact goes well beyond the walls of Anatrans. Thank you for being our teachers and showing the way for the rest of the industry”

    Francois Locoh-DonouPresident & CEO, F5 Inc.

    “Maliyabo and Harm have a proven track record in developing businesses and sustainable supply chains under difficult circumstances. A value chain perspective and a win-win approach to relationships with suppliers and clients make them successful”

    Herman uit de BoschCo-founder/Director FairMatch Support

    “Maliyabo and Harm provide the experience and clarity required when a business is confronted with complex business challenges. Their deep experience ranges from operational excellence to sustainable value chains to strategic thinking and is of tremendous value to all stakeholders pursuing positive, sustainable results”

    Tom KeleherEquity Director, Oikocredit

    “Harm & Maliyabo know and understand what challenges you face, running a company in challenging and competitive circumstances. They use their vast experience to come to concrete and actionable implementation strategies that will support you in creating a future proof business. If you are not just looking for consultancy advice, but real change, I warmly recommend them”

    Stefan BaeckeCEO, Yespers

    “In-depth business experience, coupled with a humble learning stance, commitment for inclusive and sustainable change and an excellent team spirit make Harm and Maliyabo unique for advice and training engagements”

    Rita WeidingerProgram Leader MOVE Market Oriented Value Chains in ECOWAS Region, GIZ

    “P3rsist has demonstrated exceptional expertise and commitment in guiding us through the process of developing a comprehensive business plan for our rubber factory in Ivory Coast. Their extensive knowledge in factory processes and management in Africa has been very valuable to us paving the way for the success of our investment.”

    Matthieu VidalManaging Director, Cocoasource

    Blog

    An image of a buffalo skull. This is what happens when business turnarounds fail.

    Effective Business Turnarounds for African Agribusiness

    Essential strategies and steps, focusing on analysis, stabilization, strategy, and execution.

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    Sourcing from smallholder farmers: overcoming challenges

    Effective strategies for sourcing from smallholder farmers.

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    An image of Matthieu Vidal, Managing Director of Cocoasource.

    Interview with Cocoasource MD Matthieu Vidal

    Insights on the challenges of developing a business plan for rubber processing in Ivory Coast

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    The Key Barrier to Scaling African Agribusinesses

    Solutions to overcome key person risk, unlock finance, and create investable opportunities.

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    Image of cogwheels and a compass representing strategy execution in African agribusiness

    Mastering Strategy Execution in African Agribusiness

    Applying insights from "Scaling Up" and "Great by choice" in challenging environments

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    Empowering Smallholder Farmers: Market-Driven Development

    The power of treating smallholder farmers as business partners instead of beneficiaries

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    Impact Strategy for African Agribusiness: A Deep Dive

    How African agribusiness can build winning impact strategies

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    Agri-Processing Challenges in Africa: Key Insights

    Exploring experience driven strategies and insights to overcome challenges.

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